A CYZL’ing Case Study
Tired of reading through endless reviews to find the next hot spot in town? That's where CYZL comes in. This innovative app makes discovering what’s worth visiting nearby a breeze.
Through our collaboration, we've shaped their brand image, refined their website and app, and architected a strategic brand launch. Discover how we've helped transform nightlife with CYZL.
As part of our branding efforts for CYZL, we designed a sleek, modern logo that embodies the company’s mission to inspire exploration. To complement the logo, we created the catchy and memorable tagline, "Find the Vibe," appealing to users eager to discover the latest trends and hotspots.
Once we finalized the logo and tagline, we developed the brand’s voice and tone, creating a sizzling look-and-feel that reflects the company’s dynamic messaging. We also provided extensive feedback on the existing app UX/UI before it was developed, offering mockups of new styles and improvements.
We redesigned the Map View UI and enhanced the filtering, searching, and sorting functionalities. While not all recommendations made it into the final version, our input significantly elevated the app's overall design and functionality. We provided QA and feedback during the beta phase and continued this support with a more polished version of the app.
Key enhancements included streamlining the map UI, optimizing how users search for, interact with, and view venues, and designing the flow for collecting up-to-date venue details. These changes make it easier and more intuitive to find hot venues tailored to users' preferences.
In addition to these efforts, we also assisted with CYZL's email marketing by setting up email flows and automations, ensuring their communications are both timely and engaging. We crafted and scheduled a series of social media posts to boost their online presence and connect with their audience effectively.
Our collaboration has not only elevated CYZL's visual identity with a new logo and tagline but also enriched user experience through intuitive design enhancements.
Step into the future of nightlife with CYZL, where every click brings you closer to the heartbeat of your city.
Ready to make your brand stand out? Let's talk.
