When it comes to building your brand, there are the basic requirements, right?
You need a good, strong logo. Check.
Brand colors that reflect your goals. Check.
Tagline so they know what you do. Got it.
A defined brand voice that resonates with your audience. Yep.
Typography & iconography. Again, yep.
But what about photography? It’s essential.
Brand photography can have a monumental impact on the productivity of your messaging and the longevity of your presence. It is an investment that pays off in multiple ways: from building relatability to easing customer recall. Photography helps your customer see who you are. It builds trust and breeds familiarity. Let’s take a look at why.
Brand photography is often a customer’s first impression of you
Today’s consumer market is digital. Even if you are a brick-and-mortar, your customers will find you online. Consistent, engaging photography will ensure they experience who you are as a brand, before and after the sell.
Brand photography increases perceived value
Even in the most casual environments, a job applicant who presents poorly is likely to be passed by for another, more polished individual. The same goes for your brand. Clean, visually appealing photography gives the viewer a sense of stability about your brand. Shoddy photography, stock photography, or none at all can leave a consumer wanting more. Keep them from looking elsewhere with content that represents who you are and what you offer.
Brand photography builds relatability and trust
When a consumer sees a product or a lifestyle shot that fits into their ideals and aspirations, they connect. They begin to build a relationship with what your brand represents and start to etch out confidence in their decision to purchase. Your photography has the ability to tell a consumer: “See? We are just like you.”
Brand photography gets the message across quickly
Photography gives you an opportunity to display product, service, emotion, and action - all in one split-second visual. Shots that speak for you are the kinds of shots that make the rounds on social media, get screenshotted and saved for later, and come to mind when a consumer thinks “Oh yeah, I need XYZ.”
Branded photography pays off
While all the above sounds nice, we know that you need to know if there is really a pay off. The value of imagery is obvious when you look at engagement rates across the internet:
- The average person reads only 20% of a webpage (Nielson Norman Group)
- 62% of all Google Web searches happen on Google Images (Google)
- 43% of worldwide shoppers research products online via social networks (Statista)
- Consumers are 60% more likely to consider or contact a business that has an image show up in local search result (BrightLocal)
- Images on Facebook gained 104% more comments than standard posts (Hubspot)
- 75% of online shoppers rely on product photos when deciding to purchase (Big Commerce)
- 22% of product returns occur because the product looks different in person (Big Commerce)
Not sure where to start? Sometimes, your iPhone just can’t cut it. Like all creative marketing endeavors, creating a library of branded assets requires strategy, execution, and editing. We not only offer - but excel in this arena. But don’t take anymore of our words on it. See for yourself.
