November 15, 2021

Opening: Digital Marketing Specialist

Job Description

Do you dream about data? Obsess over optimization? Find yourself celebrating CTRs? We should talk!

2TON is seeking a Digital Marketing Specialist to work closely with our clients and strategy team on retained digital marketing projects with a focus on lead generation and conversions. We’re looking for someone who can dig deep into data analysis and manage budgets with key business objectives in mind. This role will involve contributing to several projects at the same time across a variety of industries while also maintaining a strong focus on driving measurable results. A lot of the work in this role is behind the scenes—building, managing and analyzing campaigns in a way that optimizes the performance of every asset on every channel. Internal and client-facing communications are daily responsibilities and the capacity to both multitask and manage time efficiently is critical. While experience with paid social, search and analytics platforms is a firm requirement, any past experience within an agency is highly valued. We are excited to grow our team in this area and look forward to hearing from qualified applicants!

65% Paid advertising setup, management, optimization, reporting
20% Client interaction
15% Research, strategy, planning

 

Responsibilities

  • Set up and manage effective PPC/CPC, social media, display, and remarketing advertising campaigns to drive leads and conversions for clients and project-specific objectives.
    • Frequently used platforms include Facebook & Instagram Ads, Google Ads, YouTube Ads, LinkedIn Ads, and others.
  • Assist digital team leads with research, planning and execution of client advertising strategies.
  • Track, analyze and prepare digital marketing reports using data analyzed from multiple advertising platforms with detailed insights.
  • Communicate results, optimizations, and recommend campaign improvements to clients, effectively fielding any client questions or concerns.

 

Requirements

  • At least 1-2 years experience in digital marketing and advertising management in an agency setting
  • Ability to work onsite at our headquarters in West Palm Beach at least twice per week
  • Proven experience in advertising channels including paid search, social media and SEO
  • Demonstrated proficiency in Facebook & Instagram Ads, Google Ads, YouTube Ads
  • Comprehension of how to draw insights from digital advertising performance data and Google Analytics
  • Ability to identify trends and advertising optimization opportunities in data sets
  • Strong initiative and self-motivated
  • Proficiency using Microsoft Excel or Google Sheets
  • Ability to multitask with a high level of detail in a fast-paced environment
  • Excellent organizational, interpersonal, and communication skills (written and verbal)
  • Superior problem-solving and critical thinking skills
  • Ability to work cross-functionally alongside a wide range of employees with different skill sets

 

Preferred

  • Experience with research, planning, and execution of successful digital marketing campaigns
  • Experience with setup and management of any additional digital marketing platforms: LinkedIn, Twitter, Snapchat, TikTok, Reddit, etc. 
  • Experience building reports in an engaging format (slide decks and other presentations)
  • Knowledge of SEO
  • Experience with Google Data Studio or other reporting tools
  • Experience with organic social media campaigns
  • Experience with email marketing 
  • Experience collaborating with a team and/or a previous agency role
  • Excellent communication skills 
  • Prior experience giving presentations and otherwise interacting with clients
  • Ability to identify growth opportunities for clients 
  • Knowledge of any CRM platforms (Salesforce, HubSpot, Zoho, etc.)
  • Digital marketing certifications

Interested in the Digital Marketing Strategist Position?

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