When the Palm Beach Marriott Singer Island Beach Resort & Spa came to us looking to upgrade their restaurant and lounge to match their newly renovated space, we were thrilled to help. In this blog post, we explore how we created their logos, share insights from the naming process, and more.
To achieve our client’s goal, our team toured the current setup to understand the hotel's feel and customer vibe. Afterwards, we had lunch with the Marriott team to chat about the renovation plans and new menu goals.
Post-meeting, the team got started on two mood boards where we compiled our concept ideas, information about their location (Singer Island), local restaurants and hotels that the Marriott team discussed liking, and gathered design inspiration.
Initially, we considered naming the lounge "Ona" and the restaurant "The Helm." However, through extensive discussions, we determined that "The Helm" better suited the relaxed atmosphere of a bar, while "Ona" aligned perfectly with the restaurant's elegant, ocean-inspired theme.
ONA
"Ona" embodies the essence of the sea and beach. The name is short, simple, and evocative, capturing the desired qualities of being sexy, modern, and chic. We considered using the accented "Oña" but ultimately chose "Ona" for its ease of pronunciation.
"Ona" also means "wave" in Catalan, which inspired us to use the wave symbol. Interestingly, there's also a town in Spain called Oña (with an ñ), so the wave symbol can also be seen as a tilde above the 'n.'
Helm
For the lounge, "The Helm" was a perfect fit. The name ties into the nautical theme, conveying leadership and control — perfect for the first space guests encounter when entering. The name is short, easy to pronounce, and suggests a welcoming social atmosphere.
"Helm" refers to the steering wheel of a boat or ship, capturing the nautical theme of the restaurant and lounge. This nod to maritime elements aligns with the coastal and trendy vibe that the Marriott aimed to convey.
By immersing ourselves in the hotel's environment, understanding their vision, and drawing inspiration from the coastal charm of Singer Island, we crafted names and visual identities that resonate with both elegance and simplicity.
Interested in bringing your brand to life? Let’s talk.
