1. Thank you for joining me! Can you tell me a little bit about your experience?
I have over 9 years of experience in brand photography and videography, helping businesses and entrepreneurs bring their visual stories, products and campaigns to life.
2. What role does brand photography and videography play in creating a strong emotional connection with an audience?
Brand photography and videography are essential for creating a strong emotional connection because they bring a brand’s personality to life. It’s not just about beautiful visuals, but telling a story that speaks to the audience’s needs and emotions, fostering trust and loyalty.
3. Can you walk us through your creative process when developing visuals for a new brand campaign?
My creative process begins with understanding the brand’s core values, target audience, and objectives. From there, I brainstorm concepts that align with the brand’s identity, often creating storyboards or mood boards.
4. How do you ensure the visuals align with a brand’s core message and values?
By diving deep into a brand’s story and mission. I ask key questions about what they want to communicate and work closely with them during every step to ensure the final product mirrors their values.
5. What are some common mistakes brands make with photography or videography, and how can they avoid them?
One common mistake brands make is not being clear on their messaging before the shoot, leading to visuals that feel generic or disconnected. Another is neglecting consistency across platforms. To avoid this, I always recommend thorough planning and constant communication to ensure everything is aligned. This goes from messaging to brand guidelines with pre-planning the aesthetic of your brand digitally.
6. Can you share a few of your favorite brand photography accounts that inspire your work?
- In the creator/influencer space, I really appreciate Evan Ranft and Kyle Nutt!
- In the business world, I love the brand content from Dog Ppl, REI and Sweetgreen!
7. What’s one of your most memorable shoots, and what made it stand out to you? (Feel free to share some photos!)
Two shoots come to mind for me! The first was a product shoot for Wanderer Bracelets, where I grabbed a friend, a disco ball, and a bright blue wall—which happened to be the side of a laundromat—and captured everything during golden hour. This shoot was memorable because it taught me that high-quality content doesn’t have to come with a big price tag. Sometimes, the simplest elements can create the most impactful results.
The second was a content shoot for Prime Catch’s summer menu. I love working with natural light whenever possible, and for this shoot, we made it a priority to use it throughout. The natural lighting really brought out the freshness and vibrancy of their dishes.
8. How do you approach capturing authenticity in a way that resonates with a brand’s target audience?
I focus on understanding the brand’s audience and the emotions they want to evoke. I encourage candid moments and use natural lighting or familiar settings to keep the visuals grounded and relatable.
9. What trends are you seeing in brand photography and videography right now, and how do you incorporate those into your work?
Right now, there’s a big shift toward more raw, behind-the-scenes content. Brands are leaning into authenticity and transparency, and I incorporate this by encouraging clients to show more of the process, imperfections, and human side of their brand.
10. How do you adapt your approach when creating visuals for different platforms, like social media vs. a website?
Each platform requires a tailored approach. For social media, the focus is on fast, engaging content—think short clips or eye-catching images with minimal text. On websites, you have more room to tell a story, so the visuals can be more immersive and detailed. Recognizing when to shoot vertically vs. horizontally is also important when shooting for the intended platform.
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