People are engaging in online activity now more than ever. Whether we’re checking our email, doing some online shopping or scrolling through social media, we’re constantly being enthralled by all forms of content. Of course, there’s no denying that video content has proven to be a fan favorite. In fact, research has found that 78% of people watch videos online every week, and more than half (54%) even want to see more video content from brands in addition to what they already consume.
Luckily, video content has proven to be a worthwhile investment as a highly effective marketing tool. Let’s explore some of the main benefits of implementing video content into your marketing strategy.
Allows for Connectivity
Consumers are no longer interested in being pitched to. Now, nearly 2 in 3 people want brands to actually connect with them (source).
With video, your brand is able to tell a story that will help you build an emotional connection with your audience. You can even reinforce the human element of your business by showcasing the faces of your brand or utilizing members of your own community instead of hiring professional models and actors.
To reinforce Miami Grill’s values as a community restaurant, we created an intimate commercial that follows a real family from our local community.
We see it all of the time—people sharing video content on social media. Why? Because when brands and creators provide consumers with relatable and engaging content, they are more inclined to promote that content to their own social circles.
While social media does make it convenient for people to share all forms of content, it’s important to note that videos receive more shares than text and images combined (source).
Let’s face it: people lead hectic lives. Thankfully, smartphones and video content go together like Han Solo and Chewbacca (or yes, peanut butter and jelly).
In fact, people are 1.5x more likely to watch videos on their mobile phones than any other device (source). While people might not have time to read a blog or poke through a website, videos are accessible and provide consumers with easily digestible content even when they’re on the go.
Our 2TON team utilized Instagram Reels during the pandemic as a way to update our followers while giving them a glimpse into our company culture.
Great for SEO
Did you know that YouTube is owned by Google? It’ll come as no surprise then that you’re more likely to land on the first page of Google if you have well-optimized video content on your website.
Additionally, videos encourage people to spend more time on your website, which will tell search engines that you have quality content on your site.